An Infographic is a graphical representation of information...
I created this real estate infographic for home sellers to help illustrate who their target market of buyers are as broken down by the 4 key generations of buyers.
The infographic is also designed to show how each buyer sets out to find your home when it's for sale...what tools do they use to discover your listing? From a computer to newspaper ads. Beyond that, how they will research your home for sale to evaluate it? Do they like to do that in person, online, through social media...etc.
The whole point of the graphic is to say, look...here is your buying public. It's not just one homogenous group of people. They come from all walks of life, and for each of the 4 generations...there are a wide variety of places they can be reached at and communicated with. Basically, this real estate infographic breaks down how to speak their language...from the Generation Y who like texting and social media sites to research your home to traditional buyers who prefer to speak on the phone and in person.
If you're selling your home you cannot afford to market and sell ONLY in the ways of the past. It's a wide, wide market out there and it's competitive. If you're not on the web and all over social media like your competition is, you're going to suffer and lose out on attracting the buyers you need to be speaking with to be successful in today's market.
My marketing plan is wide reaching...stretching well beyond the confines of Victoria and BC...all the way across the country to capture those buyers moving West. I speak to all age groups and talk in the language they like most to bring those barriers to purchasing down.
Check it out...if you like the infographic that I designed myself and put together from exhaustive research, imagine what I'll do for your home when it's time to sell.
is real estate infographic also presents graham's 21 point marketing plan designed to reach your target market of home buyers. It's an interesting way to illustrate how the market is segmented, how each buyer prefers to find, locate and research your listing using their own favourite channels...and it shows also the best way to market to your buyers. All of them.
"Market with a purpose, reach all generations of buyers. And sell with an expert!"