As an interesting aside, and to add some flavour to Graham's acumen for delivering quality products and services to customers of all kinds, Pam (a full-time Physiotherapist) and Graham also own and oversee the operations of their Oak Bay-based business, Hee-Haw HorseRadish. They make Damn Hot (& Double Damn Hot!), great-tasting, all-natural horseradish, which they market and sell locally in stores like Thrifty Foods, Whole Foods, and Fairway Markets. It's mostly a family-run operation, with production occurring at a co-packer in Nanaimo and distribution to a myriad of locations throughout BC, Alberta, Saskatchewan, and Manitoba. To find out more about this small business and ongoing marketing success story, and to watch their Dragons' Den pitch on CBC, feel free to visit their website at www.heehawhorseradish.com